What is coaching?
"Coaching is defined as: A transformative journey where you discover your true potential. In this process, we start from the premise:"
The Coachee
has all the tools necessary to manifest their maximum potential and lead their life.
The Coach
acts as a companion and facilitator who, through reflective questioning, allows the coachee to reveal their own capacity and inner wisdom.

A journey
of transformation
Duration of a coaching process
At ITER we have several options depending on what you're looking for:
Standard
A complete and structured process ideal for setting clear goals and achieving sustainable results.
Personalized
Designed to adapt to your pace and specific needs, offering deep, tailored guidance.
Coaching options
Choose the focus that best fits your current goals.

Executive Coaching
P.E.D.T. Executive Coaching is designed for executives, founders, and high-level leaders looking to perfect their leadership and decision-making abilities. Through the integration of psychology and practical philosophy, we help leaders manage complexity, uncertainty, and high responsibility, transforming not only their management skills but the vision and impact of their leadership from their 'Being'.
I'm interested
Life Coaching
Life Coaching accompanies people in actively building a life with purpose and value. It focuses on the deepest personal challenges — from overcoming emotional blocks and aligning goals, to redesigning habits and identity — from a phenomenological, existential, dialectical, and transformational approach.
I'm interested
Productivity Coaching
Designed for professionals, creatives, and entrepreneurs seeking to reach their maximum potential and consolidate their most important projects. We understand that true productivity is not about grueling workdays, but about maximizing the value, focus, and effectiveness of every hour invested from mental clarity and personal balance.
I'm interestedP.E.D.T. Methodology
The integration of Psychology and Philosophy in service of human development. Each of its four pillars guides the coach in helping the client build a life worth living, generating real change at the level of “Being” and not only “Doing”.
Phenomenology
Conscious Exploration
The coach explores experience from the client's unique subjectivity, freeing the process from judgments, biases, or preconceived labels. This allows the emotional reality to be observed as it's actually lived, opening space for entirely new perspectives and solutions.
Existentialism
Freedom and Choice
Grounded in personal freedom and the principle that each person owns their destiny. It frees us from the ties of the past and positions us to redefine who we are each day through conscious, meaningful choices.
Dialectic
Integration and Balance
Through dialogue and the integration of opposing perspectives, we teach how to hold life's tensions. It's the ability to reconcile deep acceptance of our present with the active drive toward growth and fulfillment.
Transformational
Identity Evolution
We understand that self-knowledge alone isn't enough. We focus on a transformation that goes beyond adjusting surface habits: we restructure the client's identity and “Being” so achievements and changes become permanent.
Duration of a coaching process
At ITER we have several options depending on what you're looking for:
Estándar
10 sesiones
50 minutos / 1300 MXN
Personalizado
10–20 ó 4–9 sesiones
50 minutos / 1300 MXN
Coaching options
Executive Coaching
P.E.D.T. Executive Coaching is designed for executives, founders, and high-level leaders looking to perfect their leadership and decision-making abilities. Through the integration of psychology and practical philosophy, we help leaders manage complexity, uncertainty, and high responsibility, transforming not only their management skills but the vision and impact of their leadership from their 'Being'.
I'm interestedLife Coaching
Life Coaching accompanies people in actively building a life with purpose and value. It focuses on the deepest personal challenges — from overcoming emotional blocks and aligning goals, to redesigning habits and identity — from a phenomenological, existential, dialectical, and transformational approach.
I'm interestedProductivity Coaching
Designed for professionals, creatives, and entrepreneurs seeking to reach their maximum potential and consolidate their most important projects. We understand that true productivity is not about grueling workdays, but about maximizing the value, focus, and effectiveness of every hour invested from mental clarity and personal balance.
I'm interested